Youth Sports Training Event & Tailgate

A perfect fall weekend event can be a youth sports camp event that also includes a tailgating party after the camp activities. This type of event is very easy to create and promote through local business. In this type of an event you would reach out to local leadership (like the local football coaching staff or sports trainer) and engage them to be a part of the event by offering some free tips and tricks to the youth in the area. Once you have your activity or "training" set you would reach out to local restaurants, business leaders, and like minded businesses and offer them an opportunity to sponsor the event in exchange for the advertising and goodwill that the event will create in the community.

The tailgating portion of the event could be a simple hotdog cook out or a more elaborate catering from a local food vendor or restaurant. You could have games, giveaways and prize bags that were awarded for different competitions or challenges taken during the "sports camp" learning time. When creating the event be sure to include activities for the parents such as food, music, and fun giveaways. 

You should also record or live stream the event to the local Facebook groups, Instagram and other social media platforms ensuring the continual mention of the sponsors and the fantastic time everyone is having at the event. On the live stream do a giveaway to those watching that were unable to attend in exchange for their email address so you can inform them of future events and send them sponsor information. 

ALWAYS...

1. Have a clear and measurable objective for your event
2. Promote BEFORE and AFTER the event. 
3. Convey a message, and emotion, build goodwill
4. Have effective giveaways that connect the event to the sponsors
5. Track your Metrics and report to your sponsors.

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